About
I didn't start in design.
I spent four years at Uber in operations — launching Shenzhen in a six-person team, then running customer experience across eight APAC markets using lifecycle data and controlled experiments. I kept encountering user problems that operations alone couldn't solve, which eventually led me into design.
At Philips and Apple, I learned how design operates inside complex organisations and technical systems. Since 2024, I've run my own design consultancy and built independent products with AI. Also, a proud design mentor who has mentored professional designers from 21 countries on ADPList.
I studied English Literature before interaction design, have lived and worked across five countries, and work in English, Mandarin and Cantonese.
| Years | Where | Role |
|---|---|---|
| 2024 – now | Qurious | Founder & principal design consultant. |
| 2021 – 2023 | Apple, Shanghai | Product Design Lead — manufacturing systems. |
| 2020 – 2021 | Philips, Eindhoven | Global Service Designer. |
| 2014 – 2018 | Uber, HK / SZ / SG | City operations & marketing, then Regional CX Manager, APAC. |
MA Interaction Design, CIID Copenhagen · BA English Literature, Shenzhen University · 1st prize, Apple Greater China Innovation Award (2022) · UX Design Award nominee (2020)